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Motive (formerly KeepTruckin) is a fleet management and operations platform headquartered in San Francisco, California. Founded in 2013, the company serves approximately 100,000 businesses across trucking, construction, oil and gas, field services, food and beverage, and passenger transit.
Motive's core offering is an integrated hardware and software platform that includes FMCSA-registered electronic logging devices (ELDs), AI-powered dash cams that detect 20+ unsafe driving behaviors, GPS fleet tracking, vehicle telematics, asset and equipment monitoring, maintenance management, IFTA fuel tax reporting, and the Motive Card (a fleet fuel and spend card). The platform also includes dispatch tools, driver coaching and scorecards, workforce management, and reefer monitoring.
Fleets use Motive to consolidate compliance, safety, operations, and spend management into a single system — particularly those that need strong ELD and HOS compliance tracking alongside real-time driver coaching and vehicle diagnostics. Motive is a common choice for regulated commercial fleets ranging from owner-operators with a handful of vehicles to Fortune 500 companies like Halliburton and Maersk that need scalable, AI-driven fleet safety and operational visibility.
