Misfits Market
& Owlery
Overview
Misfits Market is an online grocery service that delivers fresh produce, meats, seafood, dairy, and pantry staples to consumers across nearly all 48 contiguous U.S. states. Founded in 2018 and headquartered in Philadelphia, the company operates temperature-controlled fulfillment centers and runs its own delivery network alongside third-party carrier partnerships. In 2024, Misfits Market launched Fulfilled by Misfits (FBM), a 3PL service for perishable DTC brands that need storage, pick and pack, and delivery for frozen and refrigerated products.
The fulfillment platform is built on a proprietary warehouse management system that handles inventory tracking, order processing, and outbound fulfillment workflows. It includes specialized features for perishable operations, such as cubing logic to optimize box sizing and coolant logic to determine the right amount of refrigerant per order based on transit conditions. The system integrates with ecommerce platforms like Shopify for real-time order and inventory synchronization.
Logistics teams working with Misfits Market or FBM rely on the platform for inventory levels across its fulfillment centers, order fulfillment status, and shipment tracking data. Because the operation is purpose-built for temperature-sensitive products, the warehouse data includes perishable-specific details — such as coolant allocation, delivery condition requirements, and cold chain compliance — that are relevant for coordinating outbound logistics.
