Fura

Fura is a digital freight brokerage headquartered in Frisco, Texas. The company connects shippers with a carrier network of over 20,000 trucking companies and serves more than 550 customers. Fura has grown through a series of acquisitions of traditional brokerages, including Chaos Logistics, AOK Freight, and Pinwheel Logistics.

Fura primarily handles full truckload transportation across dry van, refrigerated, and flatbed trailer types. The company operates as a non-asset broker, matching shipper freight with its carrier network rather than running its own trucks. Fura provides coverage across the continental United States and offers real-time shipment visibility through its Surround product, which aggregates tracking data from driver apps, ELD connections, and third-party sources.

Shippers commonly use Fura for over-the-road truckload freight — particularly dry van, reefer, and flatbed loads — where they need reliable capacity and shipment visibility. The brokerage has a particular focus on food and beverage shippers, in part through its acquisition of Pinwheel Logistics, which specialized in that sector. Fura is generally used by small and mid-sized shippers looking for a broker that can provide transparent pricing, real-time tracking, and responsive support.