Airtable
& Owlery

Overview
Airtable is a cloud-based platform that combines the familiarity of a spreadsheet with the power of a relational database. Used by teams of all sizes — from startups to large enterprises — it supports a wide range of operational use cases without requiring any coding or database expertise. Common applications include project management, CRM, content planning, product catalogs, and inventory tracking.
For logistics and supply chain teams, Airtable frequently serves as a flexible operational hub for managing order data, tracking purchase orders, monitoring inventory levels, and coordinating cross-functional workflows. Its relational data model lets users link records across tables — connecting orders to products, suppliers, and fulfillment details — while multiple view types (grid, Kanban, calendar, Gantt) help teams visualize order status and work in progress. Built-in automations can trigger notifications or update records when statuses change.
Because Airtable is highly customizable rather than purpose-built for any single function, logistics teams often use it to centralize order information from multiple sources, manage supplier communications, and track fulfillment milestones. It is especially common among small to mid-sized businesses that need a lightweight, adaptable system for managing supply chain data before committing to a full ERP.
