Shipment Milestone
A shipment milestone is a specific, predefined event that marks the completion of a stage in the freight lifecycle. Common milestones include order released, carrier tendered, tender accepted, dispatched, picked up, in transit (with intermediate waypoints for LTL or intermodal), arrived at destination, delivered, and POD received. Each milestone carries a timestamp, a status code, and typically a location – forming the structured backbone of shipment tracking and the data that drives exception management, analytics, and customer notifications.
Milestones serve different audiences within the organization. The logistics team watches pickup and delivery milestones to confirm execution is on track. The finance team needs delivery and POD milestones to trigger invoice matching and accruals. The customer service team uses milestones to populate tracking portals and respond to customer inquiries. And supply chain leadership uses milestone data in aggregate – on-time pickup rates, average transit times, POD collection speed – to evaluate carrier performance and identify systemic issues across their network.
The practical challenge with milestones is consistency. Different carriers report different milestones, at different times, in different formats. One carrier might send a pickup confirmation via EDI within minutes; another might not update until the next business day. LTL carriers report terminal milestones (arrived at origin terminal, departed, arrived at destination terminal) that TL carriers don't have. Normalizing these disparate milestone feeds into a consistent, comparable timeline across all carriers is essential for meaningful visibility and accurate analytics – and it's one of the core functions that a centralized tracking platform performs.
Owlery normalizes milestones from every carrier into a consistent shipment timeline – pickup through POD – so your team sees the same structured lifecycle view regardless of carrier, mode, or data format.
