Logistics Automation
Logistics automation is the application of software to handle repetitive, time-consuming tasks that logistics teams have traditionally done by hand. This spans everything from building shipments out of open orders, to generating bills of lading, to matching freight invoices against contracted rates – any process where a human is following a predictable set of rules or crunching data that a system could handle faster and more accurately.
The scope of automation in modern freight operations is broad. On the execution side, it includes auto-consolidating orders into optimized loads, querying multiple carriers for rates simultaneously, tendering to the best option in one click, and sending advance ship notices to warehouses at the moment of tender. On the financial side, it means auditing every invoice line against the tendered rate, flagging accessorial charge discrepancies, and auto-approving clean invoices. On the visibility side, it covers pulling tracking data from carriers automatically, generating exception alerts when shipments go off-plan, and compiling end-of-day summary reports.
The business case for logistics automation isn't theoretical. Teams managing 100+ shipments per week typically spend 10–20 hours on tasks that automation can eliminate – hours that could go toward carrier negotiations, exception resolution, or network optimization. Beyond time savings, automation reduces the error rate on documents, catches the 3–7% of freight invoices that contain billing mistakes, and ensures nothing slips through the cracks during high-volume periods.
The best automation isn't rigid. It applies configurable business rules – preferred carriers for specific lanes, approval thresholds for accessorial charges, escalation paths for exceptions – so the system handles routine decisions while surfacing only the situations that genuinely need human judgment.
Owlery automates the full shipment lifecycle – from intelligent load building and one-click tendering to AI-driven invoice auditing and proactive exception alerts – freeing logistics teams from repetitive busywork so they can focus on strategic decisions.
