As the logistics landscape evolves, companies face new pressures to address their environmental impact. For many shippers, adopting sustainable practices is no longer a nice-to-have but a necessity—one that is becoming a core part of customer and regulatory expectations. For companies looking to meet these demands while staying cost-effective, the EPA’s SmartWay Program provides a structured pathway to sustainability.

Understanding the SmartWay Program

SmartWay, an initiative by the U.S. Environmental Protection Agency (EPA), helps companies measure, benchmark, and reduce transportation-related emissions. By tracking fuel consumption and emissions, SmartWay offers shippers a transparent and impactful way to address their carbon footprint. SmartWay-certified carriers undergo rigorous testing to ensure they meet high standards, so shippers can rely on their partners to help them hit their sustainability goals.

Why Sustainability is a Must in Modern Supply Chains

Sustainability isn’t just a trend; it’s quickly becoming a requirement in the shipping industry. Companies face increasing expectations from customers, investors, and regulatory bodies to improve their carbon footprint and environmental practices. These efforts often result in lower fuel costs, better efficiency, and enhanced customer loyalty, creating a competitive edge. In fact, businesses that integrate sustainability into their supply chain often experience tangible benefits, including reduced operational costs and increased supply chain resilience.

By partnering with SmartWay-certified carriers, companies gain the advantage of quantifiable emissions reductions, which they can share with stakeholders. Additionally, shippers are well-positioned to meet growing environmental standards and potentially avoid costly compliance fees and penalties.

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Measuring Impact: CO₂, NOₓ, and PM Tracking with Owlery

Owlery empowers companies to make informed decisions by providing clear emissions data. We enable shippers to track detailed carbon footprint and GHG emissions per load using both verified SmartWay and ISO 14083 compliant GLEC calculations across CO₂, NOₓ, and PM.

This level of visibility helps companies understand their environmental impact and pinpoint areas for improvement.

Whether it’s benchmarking emissions across carriers or adjusting routes to reduce fuel consumption, Owlery enables logistics managers to make data-backed, eco-friendly choices, all while achieving operational efficiency.

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Benefits of SmartWay Certification: Beyond Compliance

1. Enhanced Brand Image
   Customers today are increasingly choosing brands that align with their values. By becoming a SmartWay Partner, your company signals a strong commitment to sustainability, enhancing your brand’s reputation and appeal.
2. Operational Efficiency and Cost Savings
   Sustainable practices, particularly in logistics, often align with operational improvements. Using SmartWay-certified carriers can lead to better fuel efficiency and lower emissions, which can reduce overall transportation costs. SmartWay carriers are known for optimized routes and well-maintained fleets, meaning shippers can enjoy the benefits of both cost savings and sustainability.
3. Access to Credible, Benchmarking Data
   Data-driven insights are crucial for companies to demonstrate progress. With SmartWay, shippers receive actionable metrics that allow them to track, report, and optimize emissions year over year. Owlery integrates these metrics with ISO-compliant GLEC frameworks, giving shippers an unmatched ability to validate their green credentials.
4. Future-Proofing Against Regulatory Shifts
   Regulations around emissions are tightening, and companies that can stay ahead of these changes will be better positioned to thrive. By adopting SmartWay standards, companies reduce the risk of compliance issues and ensure they are prepared for future regulatory standards.

How Owlery Supports Your SmartWay and Sustainability Goals

With Owlery’s logistics platform, sustainability becomes seamlessly integrated into day-to-day operations. Our end-to-end system provides:

• Advanced Data Tracking: Real-time emissions tracking to monitor and minimize CO₂, NOₓ, and PM emissions.
• Reporting & Analytics: Detailed insights to support decision-making and highlight opportunities for cost savings and emissions reductions.
• Continuous Improvement: Implement effective, data-driven strategies that minimize total miles, cut emissions, and boost efficiency.

By combining comprehensive logistics management with sustainability insights, Owlery helps mid-market companies streamline their supply chains and reach their environmental goals.

Take the Next Step Toward Sustainable Logistics

Sustainability is achievable, measurable, and impactful when you have the right tools and partnerships. Owlery empowers logistics teams to make greener choices without sacrificing efficiency or profitability. As a SmartWay Partner, your company can be at the forefront of eco-friendly logistics, paving the way for a more sustainable industry and a brighter future.

Ready to make a difference in your supply chain? Connect with us at Owlery to learn more about becoming a SmartWay Shipper Partner and achieving your sustainability goals.